Snapchat Madness
- behindthabench
- Mar 21, 2017
- 1 min read

The NCAA March Madness Tournament started last week and Snapchat is here for the trash talk and tourney upsets. Snapchat’s recent partnership with Turner (who has multimedia rights to March Madness) will publish more than 30 “Our Stories” during the three weeks of games.
If you're planning on attending any games, make sure your phone is fully charged! Each of the 64 participating college arenas will be themed with geofilters that you can lay on top of your photos and videos.
Examples of the March Madness Stories include “Trash Talk Story,” where you can submit posts trash talking competing schools. The app will also show “the craziest” moments from games and include videos from inside the arenas, viewing parties, and events on college campuses.
Snapping our way to the Final F O U R
More Buckets
More Brackets
More Madness

BTB Note: It's okay if your bracket was a bust, there's always new year.